|Photo property of Aurorakinta via Flickr|
Further research from our dear friend Debbie Garrett from Black Doll Collecting, revealed that Mattel's suggested retail price is $14! Again where did this $24.39 Target price come from? Target has responded that "due to the anticipated popularity, this is the price we have decided to charge". Well this has really ticked me off and I am determined to make some waves over this one.
I am not ticked because of my personal desire to purchase the dolls. I am ticked because this line was primarily created so that little African American girls could experience doll play with dolls that more resembled them. This has been an issue all throughout our history. Even today I think companies should do a better job at the diversity of the dolls and toys that are available. So TARGET, you take a line of dolls that were initially priced comparable to the Caucasian counterpart (Fashionista dolls), and you almost double the retail price because of their anticipated popularity. So once again, it is the African American and now Hispanic communities, with the addition of the Hispanic doll to the line, that suffer. So the dolls that were FINALLY created for them is now so overpriced, they still may not be able to experience doll play with dolls that resemble them!!! Of course the dolls are going to be popular because the creation of such a line is long overdue. Stop trying to make extra dollars on the backs of our kids!