A few days ago we were notified by D7ana, that the LIV dolls are being discontinued, at least for 2013. You can read her post here.
I searched the internet to see if I could get the story behind the 'discontinuance'. No luck. I did find out the story behind the new doll line, La Dee Da. It was designed by a teenager and her three best friends. This new doll is along the lines of the extremely popular Lalaloopsy doll. I don't personally own any of the Lalaloopsy dolls, but I have been amazed at their popularity with the adults. So I can see why Spin Master wanted such a doll. I still don't understand why they can't do both LIV dolls and La Dee Da dolls. Just like I couldn't understand why Mattel couldn't do Stardolls and the Basics. I guess it all boils down to money. Maybe they are reserving the right to create LIV dolls in the future. Maybe they are busy creating some fantastic new rendition of the LIV doll. One can only hope.
In the meantime, I wish them luck with the new doll line. First because it's from a teen designer, and second because the more money they make, the more they have to spend creating fashion dolls and accessories.
I searched the internet to see if I could get the story behind the 'discontinuance'. No luck. I did find out the story behind the new doll line, La Dee Da. It was designed by a teenager and her three best friends. This new doll is along the lines of the extremely popular Lalaloopsy doll. I don't personally own any of the Lalaloopsy dolls, but I have been amazed at their popularity with the adults. So I can see why Spin Master wanted such a doll. I still don't understand why they can't do both LIV dolls and La Dee Da dolls. Just like I couldn't understand why Mattel couldn't do Stardolls and the Basics. I guess it all boils down to money. Maybe they are reserving the right to create LIV dolls in the future. Maybe they are busy creating some fantastic new rendition of the LIV doll. One can only hope.
In the meantime, I wish them luck with the new doll line. First because it's from a teen designer, and second because the more money they make, the more they have to spend creating fashion dolls and accessories.
TORONTO and LOS ANGELES, Feb. 12, 2012 /PRNewswire/ -- Spin Master Ltd. is turning the fashion doll aisle from ordinary into extraordinary this fall, with its Rowdy, Shouty, Chic fashion doll line, La Dee Da™, a stunning fashion doll line where everyday things inspire unexpected fashions.
La Dee Da™ is an outrageous fashion label created by a talented New York City teen named Dee and her three best friends, Tylie, Cyanne and Sloane. While attending design school in the city, these over-the-top designers always go for the bold, whether its shakeup makeup, fierce outfits, or crazy purple curls, La Dee Da™ invites real girls to create, imagine, and express themselves through a new kind of fashion play that is "Dee-lightful!"
Targeted to girls aged six to ten, La Dee Da™, delivers a unique new combination of fearless fashions, fabulous accessories and activity booklets complete with the girls' back story and "do it yourself" activities.
"We are thrilled to launch our exciting new fashion doll line, La Dee Da. La Dee Da is about a teenage fashion designer Dee and her super talented BFF's. You will be blown away by their incredible imaginations and over-the-top looks", says Nicole Perez, VP of Marketing, Spin Master. "La Dee Da encourages all girls to design their world and turn ordinary to extraordinary."
In addition to the retail launch of La Dee Da, the brand will extend into the digital space with interactive content on LaDeeDaGirls.com and innovative apps for the iOS platform. Girls can participate in the adventures of Dee and her friends with e-Stories for the iPad. The website invites them to follow the stories and design ideas of the La Dee Da girls, create designs of their own, play games, and more. Games will also be available on iPhone and iPod Touch so you can play them wherever you go!
Line extensions and accessories include DEE Signature Doll, Sweet Party Collection and World Trip Collection and Fashion Design Sketchbook, Le Bun's Closet and Studio Fashions will all be available in August at leading retailers and specialty stores throughout the U.S. and Canada, and online atwww.LaDeeDaGirls.com. Dolls retail at $19.99 MSRP ($24.99 MSRP in Canada); accessory items range from $5.49 to $12.99 MSRP.
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| Image Courtesy of Spin Master by way of TheToySpy |
So we say goodbye to the LIV dolls, at least for now. Until I see something that says they are officially discontinued, I will hold out hope for their return, perhaps in an improved form.
